Adrienn Pajtok Digital marketer

I deliver profitable growth for your business.

I am a result driven Growth Marketer and Data Scientist. I have managed high volume PPC accounts with a monthly spend in the six-figure range delivering the desired target ROI. I have strong daily hands on experience as well as providing strategic direction.

I managed B2B and B2C accounts in retail, education, financial services, hospitality and leisure, manufacturing, media and entertainment, technology industries with different targets. I worked on prospecting and remarketing campaigns across different global markets.

 
Qualifications – Google Skillshop

  • Google Search & Search Ads 360

  • Google Shopping Ads

  • Display & Video 360 

  • Google Analytics Power User & Google Analytics 4

  • Google Ads Video Professional Certification

 
CIM Diploma in Professional Marketing with Strategic Marketing, Mastering Metrics and Digital Strategy Modules – Level 6
Northumbria University – MSc Business and Management
Essex University -Postgraduate Data Science Certificate 
Let's Create Your Success Together

Performance Marketing

SERVICES

Client discovery is a key stage of success. I plan a discovery process to identify your needs and goals.
My mission is to connect people with you.

PPC Account Audit

Each client represents a unique exploration of personas, needs, and goals that can be translated into digital objectives. I will conduct keyword research, plan an account structure, and create your campaigns. I will review your current Google Ads activity, including account structure, ad performance, bid optimization, audiences, and measurement plan. I will analyze wasted spend, map the customer journey, and provide recommendations for account expansion. Also, I will verify the setup of event and conversion tracking and align it with your goals

Digital Strategy

I use the SOSTAC framework to create your strategy. We define your target KPIs. I provide recommendations for channel allocation (search, display, video, or shopping). My plan includes a funnel strategy and specific tactics designed to achieve your objectives. I will create a strategy dashboard to establish a priority system and framework. I measure your ROI and adjust activities to meet your desired targets. We will develop personas and create audiences for use in prospecting and remarketing campaigns.

PPC Campaign Management

Regular tasks such as monitoring keywords, maintaining negative keyword lists, checking your KPIs, bid optimization, merchant center setup, shopping feed optimization, asset optimization, copywriting, promotional ads, budget pacing, conversion tracking setup, and Google Analytics integration.

Conversion Rate Optimization & Customer Journey Mapping

I split test your ads to optimize for content that resonates best with your audiences. We tailor landing page experience to searches and deliver a call to action that matches the intent of the search. We will build an agile and strategic approach to digital marketing by using the RACE planning framework. Your website will be more efficient and it will convert your missed opportunities into your paying customers.

Measurement

I use Google Analytics and Google Tag Manager to track user interactions with PPC campaigns. I use analysis techniques like Causal Impact and GeoLift using R and Python to measure the Incrementality of paid campaigns. The incrementality tests enable me to optimize performance. Ensuring a proper measurement setup is crucial for evaluating the success of digital marketing campaigns, comprehending user interactions, and enhancing campaigns for improved outcomes.

Analytics & Reporting

I leverage Google Data Studio for visualizing campaign data and automating reporting, or I can craft a customized PPC report within Google Analytics 4 to effectively analyze your Google Ads performance according to your preferences. My reports cover tactics, insights, and incorporate recommendations for further improvement.

"Before we started to work with Adrienn, our PPC efforts were handled by an external agency for many years - Until we felt like we can do better by having more control over our accounts and a dedicated specialist handling them day to day. Adrienn proved to be the perfect choice for this assignment: She successfully managed to restructure our accounts, introduced new ways of advertising and increased PPC leads by up to 50% in some of our markets - both in high and low season. I personally extended my knowledge about PPC advertising whilst working with her and I'm grateful for her patience and professionalism. I highly recommend Adrienn to anyone that want to up their PPC game!"
PPC
Patrick Burmeier Senior Marketing Manager
"I found Adrienn to be an expert of webs of influence; she chose the right colours and design for my website, that suits my private practice. She was very patient with me and guided me where necessary. In turn, her hard work helped bring more people to my practice."
performance marketing, ppc, sem
Adriana Cracknell Councellor and Clinical supervisor
"I provide professional legal English to French translation services to businesses. My target market is B2B audiences. Adrienn launched my Google Ads campaigns in the UK and US to reach new audiences. Her professionalism and impeccable attention to detail helped me to achieve my business goals. With her SEO expertise my website gained visibility in the organic search results in international markets. I could successfully build awareness in new markets, and the PPC advertising has delivered qualified leads."
Sylvie Pelissier French Legal Translator
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